Privacy Policy

Introduction

Ella.ai ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website and join our waitlist. We are a pre-launch service based in Belgium, and we comply with the General Data Protection Regulation (GDPR).

Information We Collect

We collect the following information when you join our waitlist:

• Email address (required) - to notify you when Ella.ai launches
• Business type (optional) - to personalize content recommendations
• City (optional, via UTM parameters) - for market research
• Language preference (automatically detected from your browser)
• UTM campaign parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) - to understand how you found us

We also collect anonymized analytics data through Vercel Analytics, which does not track personal information and only functions if you accept cookies via our cookie consent banner.

How We Use Your Information

We use the information we collect to:

• Send you an email notification when Ella.ai is ready to launch
• Understand which industries are most interested in our service
• Improve our website and marketing efforts
• Respond to your inquiries if you contact us

We do not sell, rent, or share your information with third parties for advertising purposes.

Data Storage and Security

Your data is stored securely in Supabase, a PostgreSQL database with encryption at rest and in transit. Our database is hosted in the European Union to ensure compliance with GDPR. We implement industry-standard security measures to protect your information from unauthorized access.

Cookies and Tracking

We use minimal cookies to enhance your experience:

• "ella-cookie-consent" - Stores your cookie consent preference
• "NEXT_LOCALE" - Remembers your language preference
• Vercel Analytics cookie (only if you accept) - Privacy-friendly analytics that do not track personal information

You can manage your cookie preferences at any time via the cookie banner that appears when you first visit our site. Essential cookies (consent and locale) cannot be disabled as they are necessary for the website to function.

Your Rights Under GDPR

As a EU-based company, we respect your rights under GDPR. You have the right to:

• Access your personal data - Request a copy of the information we hold about you
• Rectification - Correct any inaccurate information
• Erasure ("right to be forgotten") - Request deletion of your data
• Withdraw consent - Unsubscribe from our waitlist at any time
• Data portability - Receive your data in a machine-readable format
• Object to processing - Stop us from processing your data for certain purposes

To exercise any of these rights, please contact us at hello@ella.ai.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make significant changes, we will notify you via email. The "Last updated" date at the top of this page indicates when the policy was last revised.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at hello@ella.ai.